So Which Mobile Platform Should We Pick?
We're used to big name companies releasing mobile apps for both Android and iOS. For smaller businesses that don't have quite the same resources available, they may be forced to target Android or iOS, rather than both. So which one should they pick? This can depend on many things. Who is the target audience? What development resources does the company have available? Do they care more about presentation or functionality? These are all things to consider, and will ultimately decide if the app is a hit or a flop. To come to a decision, first we should know what each platform is capable of - what are their strengths and weaknesses? To begin with, I'll go through the perks of the Android operating system. Strengths: - Android is backed by Google, a big name that users know and (might) trust. Personally, I wouldn't call this a strength, I say with my tinfoil hat on. - Android has the largest market. In the picture below, you can see the number of users grow over the years: ...